Doughnut packaging

For the doughnut packaging project we were required to pick a mainstream retail outlet that sells doughnuts and design packaging that accommodates 5 doughnuts. In our packaging we were required to include the retail outlet's logo, keeping the look and feel of it, so that when one sees the packaging, one is able to identify which outlet it is from. 


I picked Woolworths as my outlet. The aim of the look and feel of my package was to make it a package of decadence/indulgence. That is why I used rich brown colours to achieve that. I played around with the type a bit and used complementing colours ie mustard, turquoise and orange.