SELF PROMOTION

LOGO and colour breakdown

This self-promotion project required one to convince potential employers from the industry that one is a ‘design superstar in the making’, by blowing them away. Broken into components, this consists of a: Creative Curriculum Vitae, Corporate Identity and a promotional campaign of t-shirts and packaging. I was required to develop a concept which was to be carried right through my entire promotional campaign. The design is my personal branding, and it sheds light to the type of person I am, as well as what lies behind my designs.

For my self-promotion I wanted to reveal what I have to offer the industry as a Graphic designer. My concept, based on passion and resilience, is what make me a good designer. Developing visuals that best describe my work, the strategic, almost mechanical side of me stands out, through my perseverance and diligence, whilst my passion for design is what drives me and is the human element in the mechanical make or design.

Above is my corporate identity. This includes business cards, a compliment slip, letterhead, and an envelop.

My T-shirt design

T-shirt Packaging

Button badges

Digital Portfolio CD

CD Cover

My CV layout, which looks like the screen of a heart monitor. 

The DOMINO EFFECT

CONE (Conserve Our Natural Environment) primarily deals with issues relating to our natural environment and how mankind can conserve and protect it for future generations, therefore the brief required us to produce a series of animations (20-seconds long) that deals with the effects that mankind has on our planet. My animation is about Biodiversity. 

Biodiversity describes the huge variety of species (both plant and animal) found on earth and the natural way in which ecosystems and communities are formed. Humans have had a major impact on earth's biodiversity so it is very important to understand biodiversity in order not to destroy these fragile processes.


With this in mind I decided to use the domino effect as my concept to illustrate the significance of a food chain and how one missing 'link' from that affects the whole chain. I wanted to show the consequences of one event, like falling dominos, causing a whole row of toppled dominos to fall.

MY COOKBOOK COVER

The cover of my book is of one of my four characters carrying kitchen utensil.

I decided to give it the name: CHILD'S PLAY. A play on words, to carry the theme through, because kids learn to love learning by doing something they enjoy. Hence the cookbook is of fun sing-a-long recipes.

My three recipes:

The Gingerbread man, Mince pies, and Banana Strawberry and choc ice-cream sundae allowing with the relevant nursery rhymes.

The images above are of the safety precautions kid's need to take and below that is the introduction, based on the concept of my cookbook. I used a conflation of nursery rhymes and recipes. I emphasize the importance of nursery rhyme in our lives and created a book that allows kids to participate in the kitchen and continue the learning experience in the process. 

This is my contents page. Because it is a kid's book I decided to have little characters in the book.

Doughnut packaging

For the doughnut packaging project we were required to pick a mainstream retail outlet that sells doughnuts and design packaging that accommodates 5 doughnuts. In our packaging we were required to include the retail outlet's logo, keeping the look and feel of it, so that when one sees the packaging, one is able to identify which outlet it is from. 


I picked Woolworths as my outlet. The aim of the look and feel of my package was to make it a package of decadence/indulgence. That is why I used rich brown colours to achieve that. I played around with the type a bit and used complementing colours ie mustard, turquoise and orange.

Easy to open medication container for Arthritis sufferers

The requirements of the brief were to design the packaging for a new vitamin based treatment, targeted at the elderly and specifically arthritis sufferers. This is based on the primary challenge that arthritis sufferers face when using the packaging of many of their treatments - opening the container.

StreetClass (One min movie)

For this project we were allocated in groups of five. The theme was Anti-design, meaning going against the norm, against mainstream design and advertising. We had to produce a 60sec movie which encorporates the theme anti-design and this is how the movie StreetClass came about. the movie is about a young sophisticated woman, who buys fruits from a street vendor in town. She runs short of R2 and while she fumbles through her bag, looking for the coin, the begger sitting beside a nearby tree (whom she looked down upon walking over towards the begger) offers her a R2 coin. Reluctant, she takes it and pays the vendor... as she walks off she decides to read the beggar's placard. Upon close inspection it reads: 1 child, good job, nice house, plenty food.
And no-one would've ever guessed!

My movie poster

 My viral campaign.

For my POS (point of sale) I decided on postcards as they are cheap and portable.

These are my flyers which also acts as a viral campaign.

The movie uploaded on Youtube.

Another one of my viral campaigns... a group created on facebook.

Hang Ten: the travelling hoodie (CHILDHOOD MEMORIES)

For this project we were allocated in pairs. We were given a lot of freedom, enough to come up with our own concepts, as long as the end product is a representation of a travelling hoodie. My partner and I came up with the theme: Chilhood Memories. We wanted our hoodie to take us back into time... a time that every individual can relate to... a time of innocence... of ignorance... a time where were children.

This is the back of the hoodie, a girl sitting in a cocktail glass. We used silhouettes to make a representation of who and what we are in the present...so as to say we are who we are today because of all our expiriences as kids. We decided to place the girl in the cocktail glass just to add character to the hoodie.

For the sleeves we decided to have silhouettes of all the different kinds of activities, games as well as hobbies we use to love as kids. We wanted the sleeves to stand out which is why we used black.

This is the front of the hoodie. Here we illustrated the things we use to do as kids, from the games we use to play, the terrible habits we use to have, to the kinds of food we use to hate.

Photography

Turning a lyric into a photo... The song I made use of is 'Enchantment' by Corinne Bailey.

Corporate Identity

This Corporate Identity is for the Durban Paddle Ski Club as well as Vetch's Beach which is situated next to Ushaka Marine. The 'Vetch's Beach' logo was based on a campaign sponsored by the Durban Paddle Ski Club to save the beach. The two had to work together as a unit in the design, which is what I tried to achieve in my designs.

Jewellery Project

Corporate identity for a Jewellery designer. This includes a logo, business cards, letterhead and a brochure displaying his/her work.