SELF PROMOTION

LOGO and colour breakdown

This self-promotion project required one to convince potential employers from the industry that one is a ‘design superstar in the making’, by blowing them away. Broken into components, this consists of a: Creative Curriculum Vitae, Corporate Identity and a promotional campaign of t-shirts and packaging. I was required to develop a concept which was to be carried right through my entire promotional campaign. The design is my personal branding, and it sheds light to the type of person I am, as well as what lies behind my designs.

For my self-promotion I wanted to reveal what I have to offer the industry as a Graphic designer. My concept, based on passion and resilience, is what make me a good designer. Developing visuals that best describe my work, the strategic, almost mechanical side of me stands out, through my perseverance and diligence, whilst my passion for design is what drives me and is the human element in the mechanical make or design.

Above is my corporate identity. This includes business cards, a compliment slip, letterhead, and an envelop.

My T-shirt design

T-shirt Packaging

Button badges

Digital Portfolio CD

CD Cover

My CV layout, which looks like the screen of a heart monitor. 

The DOMINO EFFECT

CONE (Conserve Our Natural Environment) primarily deals with issues relating to our natural environment and how mankind can conserve and protect it for future generations, therefore the brief required us to produce a series of animations (20-seconds long) that deals with the effects that mankind has on our planet. My animation is about Biodiversity. 

Biodiversity describes the huge variety of species (both plant and animal) found on earth and the natural way in which ecosystems and communities are formed. Humans have had a major impact on earth's biodiversity so it is very important to understand biodiversity in order not to destroy these fragile processes.


With this in mind I decided to use the domino effect as my concept to illustrate the significance of a food chain and how one missing 'link' from that affects the whole chain. I wanted to show the consequences of one event, like falling dominos, causing a whole row of toppled dominos to fall.

MY COOKBOOK COVER

The cover of my book is of one of my four characters carrying kitchen utensil.

I decided to give it the name: CHILD'S PLAY. A play on words, to carry the theme through, because kids learn to love learning by doing something they enjoy. Hence the cookbook is of fun sing-a-long recipes.

My three recipes:

The Gingerbread man, Mince pies, and Banana Strawberry and choc ice-cream sundae allowing with the relevant nursery rhymes.

The images above are of the safety precautions kid's need to take and below that is the introduction, based on the concept of my cookbook. I used a conflation of nursery rhymes and recipes. I emphasize the importance of nursery rhyme in our lives and created a book that allows kids to participate in the kitchen and continue the learning experience in the process. 

This is my contents page. Because it is a kid's book I decided to have little characters in the book.

Doughnut packaging

For the doughnut packaging project we were required to pick a mainstream retail outlet that sells doughnuts and design packaging that accommodates 5 doughnuts. In our packaging we were required to include the retail outlet's logo, keeping the look and feel of it, so that when one sees the packaging, one is able to identify which outlet it is from. 


I picked Woolworths as my outlet. The aim of the look and feel of my package was to make it a package of decadence/indulgence. That is why I used rich brown colours to achieve that. I played around with the type a bit and used complementing colours ie mustard, turquoise and orange.