StreetClass (One min movie)

For this project we were allocated in groups of five. The theme was Anti-design, meaning going against the norm, against mainstream design and advertising. We had to produce a 60sec movie which encorporates the theme anti-design and this is how the movie StreetClass came about. the movie is about a young sophisticated woman, who buys fruits from a street vendor in town. She runs short of R2 and while she fumbles through her bag, looking for the coin, the begger sitting beside a nearby tree (whom she looked down upon walking over towards the begger) offers her a R2 coin. Reluctant, she takes it and pays the vendor... as she walks off she decides to read the beggar's placard. Upon close inspection it reads: 1 child, good job, nice house, plenty food.
And no-one would've ever guessed!

My movie poster

 My viral campaign.

For my POS (point of sale) I decided on postcards as they are cheap and portable.

These are my flyers which also acts as a viral campaign.

The movie uploaded on Youtube.

Another one of my viral campaigns... a group created on facebook.

Hang Ten: the travelling hoodie (CHILDHOOD MEMORIES)

For this project we were allocated in pairs. We were given a lot of freedom, enough to come up with our own concepts, as long as the end product is a representation of a travelling hoodie. My partner and I came up with the theme: Chilhood Memories. We wanted our hoodie to take us back into time... a time that every individual can relate to... a time of innocence... of ignorance... a time where were children.

This is the back of the hoodie, a girl sitting in a cocktail glass. We used silhouettes to make a representation of who and what we are in the present...so as to say we are who we are today because of all our expiriences as kids. We decided to place the girl in the cocktail glass just to add character to the hoodie.

For the sleeves we decided to have silhouettes of all the different kinds of activities, games as well as hobbies we use to love as kids. We wanted the sleeves to stand out which is why we used black.

This is the front of the hoodie. Here we illustrated the things we use to do as kids, from the games we use to play, the terrible habits we use to have, to the kinds of food we use to hate.

Photography

Turning a lyric into a photo... The song I made use of is 'Enchantment' by Corinne Bailey.

Corporate Identity

This Corporate Identity is for the Durban Paddle Ski Club as well as Vetch's Beach which is situated next to Ushaka Marine. The 'Vetch's Beach' logo was based on a campaign sponsored by the Durban Paddle Ski Club to save the beach. The two had to work together as a unit in the design, which is what I tried to achieve in my designs.

Jewellery Project

Corporate identity for a Jewellery designer. This includes a logo, business cards, letterhead and a brochure displaying his/her work.